Even if your mobile app has been downloaded by millions of users worldwide, making it profitable in the long run is a tricky science. Most apps rely on a mix of ads and in-app purchases (IAP) to make money. The challenge is finding the right balance to maximize both revenue streams while ensuring an engaging experience for every user.
But determining your overall ad monetization strategy without negatively impacting in-app purchases isn’t a one-time effort. Between competition from other apps, changing user behavior, and evolving ad formats, you need to continually assess and experiment with your strategy to find an optimal mix. Doing so can keep users from dropping off from your app and even drive a 25% bump in total ads revenue, as mobile games publisher Pomelo Games discovered.
To tackle this challenge, you need a simple way to test and validate changes to your ads strategy in one place. And ideally, you'll want to gauge the impact of any changes on a small subset of users before rolling them out to your entire user base.
Linking AdMob, Firebase, and Google Analytics provides a streamlined solution to experiment with ads, and make smarter decisions based on app and ad performance insights. Here’s what each tool brings to the table:
Firebase Remote Config allows you to change the appearance and behavior of your app dynamically for any target audience — with no need to release an app update. For instance, you could design a new branding style for users in a certain country or region or change your app's color theme to match a seasonal promotion. You can also provide different app ad experiences, customized to different users in your app.
From there, you can use Firebase A/B Testing with Remote Config to run product and marketing experiments with variants of your app and analyze the results. This helps you make informed decisions about what’s working and whether your changes should be rolled out to more users.
Let’s say you launched a hit space shooter game and want to figure out what type of gameplay keeps users engaged — an easier version with fewer aliens to fight, or a more challenging version with fewer power-ups and a lot more monsters.
Using Remote Config, you build in the framework that enables you to add more challenging elements to your game without having to re-code and publish an entirely new version. Then, you can set up an A/B test that deploys these challenging elements to a small group of users, like your expert-level gaming audience. As part of setting up the A/B test, you choose primary and secondary metrics to optimize for, such as retention rate or total estimated revenue, and then you watch how the more challenging variant performs compared to the easier version.
And thanks to Firebase’s integration with Google Analytics, the actions that users are taking inside the app as a result of your experiments are factored into determining how well a variant performs.
Applied to your ads strategy, this testing framework using Firebase allows you to optimize for goals, like total ads revenue, while also tracking the impact on secondary metrics, like overall app monetization and user retention.
For instance, you might want to figure out if you can earn more ads revenue by adjusting the frequency capping without a drop in user retention. Using AdMob, you can create two ad units that vary in how often they’re shown to the user — say, one ad every 20 minutes versus one ad every five minutes. You can then use Remote Config and A/B testing to evaluate how these two different ad frequencies impact your ad revenue. You can also add secondary metrics to watch during the A/B test, like user retention and IAP revenue.
Or perhaps you’ve noticed a steady drop in ad clicks as people spend more time in your game and suspect it’s related to ad formats. For this case, you can experiment with the various ad formats in AdMob and A/B test these variants on a small number of users who spend more time in your game (an audience determined by Google Analytics). Then, when your A/B test determines which ad format increases ad clicks, you can roll out the new format more widely.
Whether you want to experiment with frequency capping to increase revenue or serve ads to a specific audience, linking AdMob with Firebase and Google Analytics leads to smarter, data-driven decisions. With insights about which users are most likely to spend money in your app, you can even fine-tune who sees an ad versus who’s encouraged to make a purchase instead.
Mobile game publishers around the world have successfully used these tools to optimize their ads and in-app purchases strategies without hindering the player experience. After hearing plenty of positive user feedback — including about the ads themselves — Four Thirty Three Inc. and Pomelo Games (mentioned earlier) were inspired to transform their entire business model, with Firebase tools at the core.
You can watch this session from Firebase Summit and learn more about features you can unlock by linking Firebase, Google Analytics, and AdMob.
Last year we announced our investment in making Firebase libraries more Kotlin-friendly with Firebase Kotlin extension (KTX) libraries. Since then we have seen increasing interest for Kotlin within the Firebase community. In this blog post, we’ll go over how developing with Kotlin can lead to fewer crashes; and how you can monitor your app’s stability with Firebase Crashlytics once your app has been released.
Users expect to have a seamless experience every time they use your app. Crashes can cause churn and poor reviews, and quality issues are one of the main causes of early app deletion. Android apps built with Kotlin have 20% fewer crashes, which is one of the reasons that over 70% of the Top 1000 apps on the Play store have adopted Kotlin. Using Kotlin allows you to reduce the chances of getting null pointer exceptions, which are the #1 type of crashes on Google Play.
Furthermore Kotlin extension libraries let you write cleaner code by reducing boilerplate and making it easier to take advantage of advanced Kotlin language features even when using libraries originally written in Java.
In addition to our Firebase KTX libraries, you can also use the coroutines Kotlin extension libraries by Jetbrains to write safer async code with Kotlin and Firebase:
dependencies { // Coroutines implementation 'org.jetbrains.kotlinx:kotlinx-coroutines-android:1.3.9' // Coroutines extensions for the Tasks API implementation 'org.jetbrains.kotlinx:kotlinx-coroutines-play-services:1.3.9' // Firestore Kotlin extensions implementation 'com.google.firebase:firebase-firestore-ktx:22.0.2' }
Consider this code to fetch a document from Firestore. This code uses the Firebase Android SDK and the Play services Tasks library, both of which are Java libraries:
fun getUser() { val query = FirebaseFirestore.getInstance() .collection("users").document("user123") // query.get() returns a Task, we attach a callback to get the result query.get().addOnSuccessListener { snap -> val user = snap.toObject(User::class.java) } }
By using the Kotlin extension libraries above we can make this code simpler, safer, and easier to read:
suspend fun getUser() { // Firebase.firestore is a convenient syntax from the firestore-ktx library val query = Firebase.firestore .collection("users").document("user123") // The kotlinx-coroutines-play-services library allows us to "await" the // result of a Task and avoid callbacks, which simplifies our control flow val snap = query.get().await() // The .toObject<T> function from the firestore-ktx library uses Kotlin's support // for advanced generics to avoid the need to pass a Class object val user = snap.toObject<User>() }
Example provided by Firebase GDE Rosario Pereira Fernandes
Once you’ve developed and released your app, Firebase Crashlytics helps you improve and monitor your app stability. With Crashlytics you can track, prioritize and fix stability issues that erode app quality, in real-time. For instance, custom logs and keys in Crashlytics provides you with information on the specific state of your app leading up to a crash and gives context on why a crash occurred. With this level of in-depth insight, you can uncover the root causes of crashes more quickly before they affect a large number of your users.
For further analysis of your Crashlytics data and to segment your user data, you can also export all your crash data to BigQuery in real-time. For example, you can determine emerging crashes in new code, or see the top crash issues for the day to help you prioritize and fix them faster. You can also use our Data Studio template to easily visualize this data with custom dashboards. Data Studio dashboards are easy to collaborate on and share so your team can work more efficiently; even your team members who aren't comfortable with SQL can easily work around BigQuery data sets.
These are just a few examples of the ways you can improve your app stability with Firebase, Kotlin Extensions and Crashlytics. It’s easy to get started with Crashlytics and Firebase Kotlin Extension libraries, and as always if you need help please feel free to reach out to us through our Community Slack.
Happy developing!
A few months ago, we released Firestore for Games into open alpha. Thanks to all of your feedback, today, we're happy to announce that Cloud Firestore for Games is now publicly available in beta for C++ and Unity developers.
Firestore is a new performant and scalable serverless database option from Firebase for all your game development needs. It can help you add guilds to your latest mobile game, build a backend for your next big turn-based game, or add realtime chat. It’s also a key component of Firebase Extensions like Translate Text and Trigger Email, making it easier than ever to deploy pre-built complex workflows to your games.
Cloud Firestore is Google’s next generation cloud NoSQL database. It’s fast, reliable, and ready to scale for whatever workload you send its way. For the past two years it’s been generally available for the Web, iOS, and Android, and now it’s available for game developers as well.
Cloud Firestore exists alongside our existing Realtime Database. We’ll continue to support Realtime Database because it still works great for when you need to share data quickly with lots of players in near realtime. With Firestore you get more advanced queries on your data, 99.999% guaranteed uptime, and support for up to a million concurrent players -- all whilst remaining fast enough for many of your gaming backend needs. If you need more help deciding which database is right for you, check out this helpful guide.
Even though Firestore has been generally available for some time, the existing SDKs were built with the workflows and tools favored by app and web developers. Although game developers working in languages like JavaScript, Kotlin, and Swift would have no problem adopting the existing development kits, you would’ve had to jump through hoops to access them from Unity or C++. However, here at Firebase and Google, we want to make it easy for game developers to build, release, and operate games. So, we've built SDKs that bring game developers the same levels of convenience that app developers enjoy.
The Beta tag means that we believe that the Firestore SDKs for Unity and C++ are now stable enough that game developers can confidently use them in shipping games. Bugs and small API tweaks may crop up here and there as more developers pick it up, but Firestore is now a viable option when starting new game projects.
A big improvement that alpha testers might notice is that the new libraries have full feature parity with the platform specific Firestore SDKs. This includes many features alpha testers have asked for, such as OnSnapshotsInSync and support for the Blob data type. All transforms (like incrementing values) and query types (like "array-contains-any") are now implemented as well. We’ve also worked to make Firestore more consistent with the other Unity Firebase SDKs by ensuring that events fire on the main thread and adding more consistency to error reporting.
OnSnapshotsInSync
Since we’ve seen that many game developers tend to target multiple platforms with a single codebase, we’ve ensured that every feature in Firestore SDK C++ SDK works identically on iOS, Android, Windows, Mac, and Linux. This means that you can develop your game logic on a desktop computer with access to the entire Firestore for games feature set, and remain confident that it will continue to function on your target device. We've also fully opened sourced the C++ SDK so you can easily build, debug, and port your code to wherever you need.
This Firestore beta, like the alpha, ships with the standard Firebase C++ and Unity SDKs. To use it, simply ensure you’re using the latest Firebase SDK either by downloading the C++ zip or the Unity zip. Remember, if you come across any bugs, report them to us through our support channel or on the C++ or Unity issue pages.
