Recently we shared the story of how CrazyLabs, a casual and hypercasual publisher, used Firebase Remote Config to optimize their portfolio of apps at scale. While CrazyLabs had success automating their testing with the Remote Config API, Remote Config can also be a great tool for achieving fast results that have a direct impact on revenue.
Vinwap is an indie developer who helps users personalize their Android devices with “live” wallpaper apps, including Glitter Live Wallpaper Glitzy and 4D Parallax Wallpaper. They use AdMob to monetize their apps, and wanted to see if increasing their use of banner ads would help to increase revenue without alienating their existing users.
Check out our latest case study to see how Vinwap was able to increase revenue by 30% in only six days, and why Wojciech Stefanski, the founder of Vinwap, called Firebase “the go to analysis tool when introducing any new changes.”
If you’ve used Firebase Remote Config, then you know how it can help you control and optimize your app on the fly. And recent improvements help you better visualize your configuration so you can more easily update your app to drive the outcomes you want, like increasing subscription sign-ups. But what if you have a portfolio of many apps that you want to optimize at the same time?
That was the goal of CrazyLabs, a hypercasual and casual publisher whose games, including Super Stylist - Makeover & Style Fashion Guru, Tie Dye, and Phone Case have been downloaded more than 4 billion times. Their business model relies on identifying potentially high-profit games early on among many applicants and helping them scale. CrazyLabs needed a solution that could help them test up to 30 configurations per title across up to 15 titles at a time in order to increase revenue without decreasing user engagement.
Learn how CrazyLabs used Remote Config and AdMob to optimize monetization at scale for all of their titles in our new case study.
